A little about what I want to write about and about myself – a mission statement if you will.

I fell into marketing from a legal degree and love the industry. The creativity, the energy and the ability to work on something different all the time. This is especially true with the digital side of the industry and technology.

This blog is to try to impart some of the passion I feel and perhaps make some people question some things along the way. Feel free to share as much as you like of this, just try to credit me where possible.

But this is a call to arms for everyone to try to do everything differently, to push the envelope and find real fulfilment in their roles.