Acquisition, Not Loyalty

By |December 20th, 2012|

I started to write a post about pursuing some customers segments and actively rejecting some others, but the words wouldn’t come out. Mainly, because I don’t believe it. Not the way it’s normally phrased.

Of course, you don’t target every […]

Integrating Marketing & Online Marketing

By |December 20th, 2012|

I’ve been thinking a lot recently about the role of Online Marketing as a function in a business, particular when it comes to multi-channel businesses. Traditionally Online Marketing has always resided with the online part of a multi-channel business.

This […]

I Choose Customer Loyalty

By |December 20th, 2012|

A last thought after Bestival this week on the idea of customer loyalty and choice.

Travelling to the festival was a bit of a nightmare. The shuttle bus system was run by the bus operators on the island and got […]

Playing To The Crowd

By |December 20th, 2012|

I’m just back from Bestival, the music festival in the Isle of Wight and a few things stood out for me.

My personal highlight was Brian Wilson of the Beach Boys, a living legend. He came on and played all […]

The Price Of Loyalty

By |December 20th, 2012|

Most Retail companies now have loyalty card programmes, and most other industries have started to introduce them as well.

There are 2 main types – credit cards such as the M&S card or pure loyalty cards such as the Tesco […]

Tactical v Strategical

By |December 20th, 2012|

It is one of those questions, like what separates a manager from a leader, which some might call semantics, but I do think it is important to draw the distinction between thinking tactically and thinking strategically.

It is really a […]

How To Measure Display

By |December 20th, 2012|

I like to finish my posts with some sort of conclusion, maybe a pithy comment summing it up. I should forewarn that in this case that it won’t happen as there is no conclusion currently to be had with […]

Try To Avoid The Traffic

By |December 20th, 2012|

There are different levels of strategic importance, some affect the day to day, very few affect the whole set up of the team. How an Online Marketing team is targeted is one of the latter.

Marketing in general has been […]

The Emperor Has Clothes

By |December 20th, 2012|

Be clear in what you say and only say what you mean.

This should really be taken for granted but in the world of marketing it can sometimes be seen as a plus to use 50 words when you can […]

Marketers To The Rescue

By |December 20th, 2012|

Price competition has always been especially fierce in the Retail market, especially groceries. It is the market that comes closest to what Economists called perfect competition. Consumers have a better understanding of all the different price points. There are […]