Build a Bridge

By |December 28th, 2012|

A common mistake that companies who want to reach new demographics make is completely forgetting about their current customer base.

It isn’t surprising that this happens. When new CEOs, or those CEOs eager for a change, see a new demographic, […]

Multi-channel v Ecommerce Only

By |December 28th, 2012|







The 5 senses. They are also the 5 main advantages that a multi-channel business has over an ecommerce only one.

– The buzz and excitement you hear in an Apple store

– The sight of how the diamonds sparkle in a […]

I Want To Be Alone Or Not

By |December 28th, 2012|

There are many different approaches to creativity. 2 of the schools of thought are polar opposites. There are those who like to shut themselves off from the world, and those who prefer to surround themselves with others.

I can see […]

Never Knowingly Out-Performed

By |December 28th, 2012|

Now the dust has settled after the initial launch of the John Lewis Xmas ad, I feel I can comment without a, small, tear in my eye.

What a great example of marketing. What you want from the Xmas TV […]

Sorry Seems To Be The Hardest Word

By |December 28th, 2012|

A friend of mine works at a company that acquired another company a few years ago.

The acquired company teaches their employees never to say sorry on the phone, even when the company is in the wrong. They believe that […]

Target By Behaviour, Not Spend

By |December 28th, 2012|

It may seem an obvious point to make to online marketers but it is amazing how often this is ignored.

Don’t target by spend.

Spend is a very poor way in which to target. In most categories, purchasing is infrequent. Customers, […]

Where Is The Social Media Beef?

By |December 28th, 2012|

I attended a conference last week announcing the new Adobe Social Analytics product. It was claimed to be a way to measure Social Media and put convincing metrics across to business owners for the first time. Adobe is in […]

Culture Is King

By |December 28th, 2012|

I finished “The King Of Madison Avenue” a few weeks ago. After reading “Confessions Of An Advertising Man” earlier this year, I was fascinated by the colour in David Ogilvy’s words, and his showmanship, and wanted to get a […]

Web Analytics, Not Reporting

By |December 21st, 2012|

Within the digital industry, the distinction between web analytics and reporting is obvious. However, in multi-channel businesses, that is not where the battle is being fought. It is between Web Analysts and Marketing, or Web Analysts and Operations.

MI data […]

Chromebook Takes Some Leaves Out Of Apple’s Book

By |December 20th, 2012|

The Google Chromebook was launched far, far, far too early.

It just isn’t ready or close to being ready. It will, maybe, be fine in 2 years. At the moment, it doesn’t have the apps or ecosystem a to make […]