Stop designing for other designers

By |May 28th, 2014|

There’s a wonderful line in an episode in one of the early series of Mad Men. Don Draper is reviewing the work of Paul Kinsey. Paul Kinsey shows him copy with a clever line in it and Don chastises […]

Native Distortion

By |April 2nd, 2014|

Media, especially newspapers, have been struggling for decades. The rise of the internet was a seismic shift that changed the way the game was played and many of the newspapers have been slow out of the blocks. It took […]

Social Media. No More. Please.

By |December 18th, 2013|

As someone who reads a lot of marketing publications, I probably feel this more than most. But, please, pretty please, will everyone stop writing so much about social media.

I get that it is new and that marketers love showing […]

It’s Not About Me, It’s About You

By |November 13th, 2013|

I don’t mind the new John Lewis Xmas ad. I think it’s good. It conveys the perception they want it to, is on-brand and is well made. I definitely don’t love it or get the emotional reaction I did […]

Money Now Or Money Later

By |June 26th, 2013|

My career so far has spanned numerous functions – Legal, Sales, Operations, Marketing, Trading. It has given me insight into the different areas and the strengths and weaknesses of each. Talking about that in detail is a discussion for […]

Time For Change At M&S

By |May 28th, 2013|

M&S is not currently performing well. Last week they announced annual profits significantly down, clothing sales are falling rapidly and their Marketing Director has stood down. There have also been a number of other departures over the past year, […]

What’s Love Got To Do With Marketing

By |April 24th, 2013|

Tesco has been an interesting story to follow over the last decade. They are the behemoth of the UK supermarket industry. They have expanded globally at an impressive rate and have settled into first place in the Big 4 […]

It’s Time i Phoned Home

By |March 13th, 2013|

The Year of Mobile is upon us – 2008

The Year of Mobile is upon us  – 2009

The Year of Mobile is upon us – 2010


You get the picture.

The Year of Mobile has been upon us every year for what […]

Power Of Less Advertising

By |February 4th, 2013|

Coming from a marketing background, it would be unusual if I didn’t believe advertising was worthwhile, and I do. I think it is a mechanism for connecting consumers with products and for finding otu what products or services are […]

Big Data, Big Problems

By |January 29th, 2013|

Big Data is a buzz phrase at the moment. Every week, I read about another company, out to solve the Big Data issue.

Wikipdedia defines it as:

In information technology, big data is a collection of data sets so large and […]