Angry About Amazon

By |December 20th, 2012|

I love technology and I love Amazon – a great company who have pushed the envelope consistently. They are not just happy to be the best online Retail company, they want to be the best Retail company. I order […]

Don’t Try To Be eBay

By |December 20th, 2012|

I was reading the news this week that 10% of purchases on eBay UK now happen on a mobile. It’s very impressive and comprises 85,000 items sold on a mobile on eBay every day –

Ebay has the perfect business […]

Group Hysteria

By |December 20th, 2012|

Groupon does not seem to be a sustainable long term business model. This may not be the most controversial statement anyone has made but it is definitely still against the grain of public opinion.

The group buying model had promise […]

Try To Avoid The Traffic

By |December 20th, 2012|

There are different levels of strategic importance, some affect the day to day, very few affect the whole set up of the team. How an Online Marketing team is targeted is one of the latter.

Marketing in general has been […]

Mobile – Not Everything Or Everywhere

By |December 20th, 2012|

A mobile strategy is important. But, then lots of things are important. Paid search is important & your website not going down is important. The question is how important is a mobile strategy and whether you should be focusing […]

Affiliate Marketing – A Fool’s Errand?

By |December 20th, 2012|

Affiliate marketing is a tricky topic. There isn’t another digital media that polarises opinion in quite the same way.

At one end there is the argument that it is a massive traffic driver, and a great way to capture the […]

The Website As A Cathedral

By |December 20th, 2012|

Many retail stores are cathedrals. This has been the case for many years. Even those who have prided themselves on not spending money on their store layouts have come around to the idea, as the changed mind of TK […]

Google Is The Exception, Not The Rule

By |December 18th, 2012|

Google is a great company. I should disclose that I worked there for 2 years. It has many, many faults, but even more numerous are its advantages and it truly does try to create some innovative and world changing […]