Stop designing for other designers

By |May 28th, 2014|

There’s a wonderful line in an episode in one of the early series of Mad Men. Don Draper is reviewing the work of Paul Kinsey. Paul Kinsey shows him copy with a clever line in it and Don chastises […]

Native Distortion

By |April 2nd, 2014|

Media, especially newspapers, have been struggling for decades. The rise of the internet was a seismic shift that changed the way the game was played and many of the newspapers have been slow out of the blocks. It took […]

Social Media. No More. Please.

By |December 18th, 2013|

As someone who reads a lot of marketing publications, I probably feel this more than most. But, please, pretty please, will everyone stop writing so much about social media.

I get that it is new and that marketers love showing […]

My Favourite Apps

By |July 12th, 2013|

I spend so much time each week keeping up with the latest ecommerce and technology news that I forget that the general populace don’t care about it as much as I do. I’d worry for them if they did! […]

Where Is My Hoverboard?

By |February 12th, 2013|

I happened upon Back To The Future 2 on the tv last week. A great movie, it arguably even improves on the first. There are few movies where I would argue that the sequel improves on the original. The […]

The Dodo Failed The Test

By |December 28th, 2012|

The importance of testing in any environment cannot be overestimated. When you’re not sure what to do, then create a trial, set stringent success criteria, and launch and measure.

The greatness of capitalist societies is that this process happens every […]

Privacy Is Alive

By |December 21st, 2012|

Privacy online is an absolute minefield. Many people, Mark Zuckerberg among them, say privacy is dead. An exaggerated, whilst catchy, one liner.
The vast majority of people are at the creeped out stage when they have a retargeted ad pursue […]

Web Analytics, Not Reporting

By |December 21st, 2012|

Within the digital industry, the distinction between web analytics and reporting is obvious. However, in multi-channel businesses, that is not where the battle is being fought. It is between Web Analysts and Marketing, or Web Analysts and Operations.

MI data […]

Chromebook Takes Some Leaves Out Of Apple’s Book

By |December 20th, 2012|

The Google Chromebook was launched far, far, far too early.

It just isn’t ready or close to being ready. It will, maybe, be fine in 2 years. At the moment, it doesn’t have the apps or ecosystem a to make […]

Book Of Jobs – Never Accept Second Best

By |December 20th, 2012|

Many better words will be written about Steve Jobs, so I will not write directly about him, but just what I will personally take from his legacy.

He never accepted short cuts or second rate products. He expected high performance […]