Comet Disintegration

By |December 28th, 2012|

Comet was bought for £2. The company is now worth £2. How did it come to this?

Electronics retailers will continue to struggle in the internet age without something to differentiate them.

Price will not be it. Ever. It doesn’t make […]

Web Analytics, Not Reporting

By |December 21st, 2012|

Within the digital industry, the distinction between web analytics and reporting is obvious. However, in multi-channel businesses, that is not where the battle is being fought. It is between Web Analysts and Marketing, or Web Analysts and Operations.

MI data […]

Chromebook Takes Some Leaves Out Of Apple’s Book

By |December 20th, 2012|

The Google Chromebook was launched far, far, far too early.

It just isn’t ready or close to being ready. It will, maybe, be fine in 2 years. At the moment, it doesn’t have the apps or ecosystem a to make […]

Integrating Marketing & Online Marketing

By |December 20th, 2012|

I’ve been thinking a lot recently about the role of Online Marketing as a function in a business, particular when it comes to multi-channel businesses. Traditionally Online Marketing has always resided with the online part of a multi-channel business.

This […]

Angry About Amazon

By |December 20th, 2012|

I love technology and I love Amazon – a great company who have pushed the envelope consistently. They are not just happy to be the best online Retail company, they want to be the best Retail company. I order […]

Don’t Try To Be eBay

By |December 20th, 2012|

I was reading the news this week that 10% of purchases on eBay UK now happen on a mobile. It’s very impressive and comprises 85,000 items sold on a mobile on eBay every day –

Ebay has the perfect business […]

How To Measure Display

By |December 20th, 2012|

I like to finish my posts with some sort of conclusion, maybe a pithy comment summing it up. I should forewarn that in this case that it won’t happen as there is no conclusion currently to be had with […]

Group Hysteria

By |December 20th, 2012|

Groupon does not seem to be a sustainable long term business model. This may not be the most controversial statement anyone has made but it is definitely still against the grain of public opinion.

The group buying model had promise […]

Try To Avoid The Traffic

By |December 20th, 2012|

There are different levels of strategic importance, some affect the day to day, very few affect the whole set up of the team. How an Online Marketing team is targeted is one of the latter.

Marketing in general has been […]

Affiliate Marketing – A Fool’s Errand?

By |December 20th, 2012|

Affiliate marketing is a tricky topic. There isn’t another digital media that polarises opinion in quite the same way.

At one end there is the argument that it is a massive traffic driver, and a great way to capture the […]