eCommerce

Stop designing for other designers

By |May 28th, 2014|

There’s a wonderful line in an episode in one of the early series of Mad Men. Don Draper is reviewing the work of Paul Kinsey. Paul Kinsey shows him copy with a clever line in it and Don chastises […]

Native Distortion

By |April 2nd, 2014|

Media, especially newspapers, have been struggling for decades. The rise of the internet was a seismic shift that changed the way the game was played and many of the newspapers have been slow out of the blocks. It took […]

Social Media. No More. Please.

By |December 18th, 2013|

As someone who reads a lot of marketing publications, I probably feel this more than most. But, please, pretty please, will everyone stop writing so much about social media.

I get that it is new and that marketers love showing […]

My Favourite Apps

By |July 12th, 2013|

I spend so much time each week keeping up with the latest ecommerce and technology news that I forget that the general populace don’t care about it as much as I do. I’d worry for them if they did! […]

It’s Time i Phoned Home

By |March 13th, 2013|

The Year of Mobile is upon us – 2008

The Year of Mobile is upon us  – 2009

The Year of Mobile is upon us – 2010

 

You get the picture.

The Year of Mobile has been upon us every year for what […]

Big Data, Big Problems

By |January 29th, 2013|

Big Data is a buzz phrase at the moment. Every week, I read about another company, out to solve the Big Data issue.

Wikipdedia defines it as:

In information technology, big data is a collection of data sets so large and […]

Competitor Misinformation

By |January 23rd, 2013|

Hitwise is a very successful company. They are one of many companies that provide web competitor information. You can find out market and traffic share and break it down into market channels, amongst other filters. However, I think that […]

Multi-channel v Ecommerce Only

By |December 28th, 2012|

Hearing

Sight

Smell

Taste

Touch

 

The 5 senses. They are also the 5 main advantages that a multi-channel business has over an ecommerce only one.

– The buzz and excitement you hear in an Apple store

– The sight of how the diamonds sparkle in a […]

Target By Behaviour, Not Spend

By |December 28th, 2012|

It may seem an obvious point to make to online marketers but it is amazing how often this is ignored.

Don’t target by spend.

Spend is a very poor way in which to target. In most categories, purchasing is infrequent. Customers, […]

Where Is The Social Media Beef?

By |December 28th, 2012|

I attended a conference last week announcing the new Adobe Social Analytics product. It was claimed to be a way to measure Social Media and put convincing metrics across to business owners for the first time. Adobe is in […]